[SWE] H&M COS to open in Sweden

Summer 2011 sees the launch of COS, Collection of Style, on Biblioteksgatan, at the very heart of Stockholm’s key destination shopping area. This first store will carry the complete collection for women, men and children.

COS offers reinvented classics, wardrobe essentials and timeless design that is made to last beyond the season. Traditional methods alongside innovative techniques and contemporary fabrics merge in order to create understated fashionable pieces for the modern wardrobe. Women will find the updated blazer, clean slim leg chinos, pencil skirts and the inspirational white shirt; whilst the offer for men includes tailoring, denim, shirts and knitwear. Accessories include shoes, belts and jewellery, and a range of ”likeables” such as CD’s, books and magazines.

‘All of us at COS are thrilled that we are to open in Stockholm. COS is already established in several European cities, and following a thorough search we have also found the perfect location for COS in Stockholm. We are delighted to launch the COS collection in Sweden and believe that COS will suit the Swedish customer perfectly,’ says Pernilla Wohlfahrt, overall responsible at COS.

COS is a part of the H&M Group and was launched in March 2007 in Regent Street, London. Today there are 35 COS stores in eight countries; UK, Germany, Netherlands, Denmark, France, Spain, Belgium and Ireland.

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