[SWE] SAS wins award for EuroBonus loyalty program

Scandinavian Airlines’ frequent flyer program EuroBonus was named winner in the category Best Airline Redemption Ability for Europe/Africa at last night’s Frequent Traveler Award Gala in New York. The gala was held in conjunction with the Frequent Traveler and Loyalty Conference.

“We are extremely honored to win this award, as we feel it really highlights our efforts to make it easier for our EuroBonus members to access and redeem their points. We have introduced a number of new initiatives that our members really appreciate, and winning this award signifies that we have one of the best loyalty programs within the airline industry,” says Per Møller Jensen, Vice President – Brand, Marketing and EuroBonus, SAS.

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